Off-Road Gear with GCC Roots and Global Standards
KAJU is a premium e-commerce brand built by and for off-roaders in the Middle East, offering rugged, high-quality gear tailored for the region’s terrain.
Driven by passion, tested in the wild
KAJU was created for those who live for the outdoors—weekend campers, seasoned overlanders, and 4x4 enthusiasts who demand performance and reliability. We proudly serve the UAE, Saudi Arabia, Oman, and soon, the rest of the GCC.
Overview
Tailored for the Terrain
KAJU is a premium e-commerce brand dedicated to off-road car accessories and overlanding equipment, designed for adventure seekers and outdoor enthusiasts across the GCC. With a deep passion for rugged exploration and the desert lifestyle, we provide high-quality gear that meets the needs of both casual off-roaders and serious overlanders.
Our Mission
To empower the GCC’s off-road and overlanding community with reliable, innovative, and performance-driven products that enhance every journey whether it’s a weekend desert drive or a multi-day expedition across mountains, wadis, and dunes.
Our Vision
To become the leading destination in the GCC for off-road and overlanding gear by building a trusted brand that connects with a passionate community of explorers and adventurers.
Founder's Note
"As lifelong off-roaders and outdoor lovers born and raised in the region, we built KAJU to be the brand we always wished existed one that lives and breathes the off-road culture of the MiddleEast.”
Hasan Abufakher
Founder & CEO | Off-Roader, Overlander,
Community Builder
Founder's Story
The soul of KAJU is rooted in over a decade of hands-on experience in the region’s off roading and overlanding scene. Our founder is not just a business owner—he’s a recognized figure in the UAE’s off-road community.
With over 10 years of active involvement across more than 6 clubs, he has earned his stripes both on the trail and in the community. Serving as a marshal in two of the largest Jeep communities in the UAE, he has led countless convoys, recovery missions, and training sessions through the toughest terrains—from the towering dunes of Liwa to the rocky mountain passes of Ras Al Khaimah and the vast gravel plains of Oman.
More than just a lifestyle, off-roading and overlanding have been a lifelong pursuit. This passion and deep regional knowledge are at the heart of KAJU. Every product is chosen with the eye of someone who understands the demands of the terrain and the trust drivers place in their gear.
His mission is simple: to build a brand that supports and elevates the GCC’s thriving off road culture—by the community, for the community.
More Than a Store. We’re Part of the Journey
Off-road Vehicle Accessories:
Bumpers, lighting systems, roof racks, storage solutions, and more.
Overlanding Equipment:
Rooftop tents, recovery gear, drawer systems, fridges/freezers, water tanks, and essential camp gear.
Vehicle-Specific Bundles:
Curated packages for popular 4x4 vehicles like Jeep, Grenadier, Land Rover, Ford Bronco, and more.
Expert Curation & Quality Brands:
We partner with globally trusted brands and test our products in real-world GCC conditions—from dunes to mountains.
What Sets us Apart
Tailored for the GCC Terrain
Every product is selected or developed to perform in extreme heat, soft sand, and rugged terrain.
Local Knowledge, Global Standards
Founded by seasoned off-roaders from the region, we blend regional insight with international quality benchmarks.
Community-Centric
We’re more than a store. We’re part of the adventure. Our brand engages with local clubs, off-road events, and educational content for newcomers and experts alike.
Fast & Reliable Delivery
Warehousing and logistics optimized for swift delivery across the UAE, KSA, Oman, and beyond.
For the Drivers, Builders & Explorers
Our community is made up of adventure-seeking individuals who live for the outdoor lifestyle — from weekend campers and overlanders to dedicated 4x4 drivers and off-road clubs across the GCC. We also cater to vehicle modification enthusiasts and expert garages that demand reliable, high-performance gear for every journey.
Hear it from our Commnity
I’ve tried a lot of gear over the years, but the quality and curation here is on another level finally, a platform made for us.
Quick delivery, real-world tested gear, and a team that’s clearly passionate about off-roading. You can’t ask for more.
Built for Adventure
Trail-Tested Gear