The soul of KAJU is rooted in over a decade of hands-on experience in the region’s off roading and overlanding scene. Our founder is not just a business owner—he’s a recognized figure in the UAE’s off-road community.

With over 10 years of active involvement across more than 6 clubs, he has earned his stripes both on the trail and in the community. Serving as a marshal in two of the largest Jeep communities in the UAE, he has led countless convoys, recovery missions, and training sessions through the toughest terrains—from the towering dunes of Liwa to the rocky mountain passes of Ras Al Khaimah and the vast gravel plains of Oman.

More than just a lifestyle, off-roading and overlanding have been a lifelong pursuit. This passion and deep regional knowledge are at the heart of KAJU. Every product is chosen with the eye of someone who understands the demands of the terrain and the trust drivers place in their gear.

His mission is simple: to build a brand that supports and elevates the GCC’s thriving off road culture—by the community, for the community.